A conceptual design for a new circular product range
Client: Qumey Metaalindustrie B.V.
Project scope: A conceptual design of a new circular product range captured in one descriptive image.
circular product range
In this project we created a conceptual design of a new circular product range for Qumey. Based on the objectives provided by Qumey we created a descriptive image that captures the different designs, tells the sustainability story of the product and highlights the product's unique features.
The project approach consisted of three stages:
1. Defining and prioritising the most critical design elements.
2. Creating a first conceptual design.
3. Optimising the product design and storytelling based on the client's feedback.
- Mapping the design criteria based on client's input;
- Conceptual digital drawing of product and story;
- Online feedback sessions to optimise design.
A conceptual image that captures the different designs and allows the client to easily communicate their product vision with stakeholders and the industry.