Fom a young age I have been attracted to exploring new ideas and challenging existing frameworks. Therefore, as a natural result I started to cultivate and follow this passion in my professional life. My background provides me with the skills to guide and create innovation in a systematic way. This entails identifying customers' needs, translating needs into creative and strategic solutions, communicating through visual concepts and forming product and brand propositions. My experience (co)-founding companies and creating consortia both in the Netherlands and Sweden gives me the ability to learn, understand and act on different communications styles. These roles support me to quickly create and execute a strategic plan to bring innovation to the next level.